Last week, we supported the digital office with the second Design Thinking workshop of the project ‘Understanding communes better’. Since the project started in December 2016 the team was very active, held plenty of interviews and even some shadowing at customer site. We were extremely excited to hear what they figured out and they didn’t disappoint us: the participants returned with exciting insights and customer stories of their daily life. In teamwork, we evaluated the results and created two personas. The team was working with passion – always focused on the design challenge - and made sure that the personas were given the most important characteristics and needs. The traditional ‘Karl Heinz’ and the innovative ‘Silke’ were born, for whom we planned to gather ideas on the next day.
We realized, that in the meantime the Design Thinking Methodology was part of the core team’s DNA! Every opinion was very welcome and constructive discussions resulted in great findings. They worked with an excellent team spirit, complemented one another and built on the ideas of others.
On day 2, additional guests joined the workshop and together the project team generated lots of ideas for the two personas. How can we address our customers? What does ‘Karl Heinz’ expect from KfW and how does our offer look like in the future? Those and other questions inspired the participants during their work.
While – typically for Design Thinking – also crazy ideas were generated, it was obvious that the project team was very focused on change. The next step was to rate the ideas and select the best ones for the Prototyping phase. Besides all the work we didn’t miss having fun – often there were loud laughters heard in the InnoLab!
The end of the workshop was a mini-pitch event where the prototypes were presented. We saw different and creative ideas and some participants even showed their acting talent.
After two productive and exciting days, the team returned to Berlin with new ideas and lots of input. The next step is, to continue the work on the low fidelity prototypes in an iterative mode by incorporating the findings and the valuable feedback. The prototypes will then be tested by the target audience!
We are happy that we were chosen to lead this project and are excited about the effort and the motivation of the project team. Thank you KfW for the cooperation – we are looking forward to hearing about the ongoing process!