Traditional ways of communication are limited to in-house interactions. Yet, crowdsourcing is like a hive-mind though, opening up to a larger workforce with diverse sets of skills and backgrounds. Crowdsourcing is the way to shape your company’s future towards the right direction.
Here’s how the innovation of crowdsourcing will change digital interactions for you and your company.
Social Media Collaboration
Companies need to proactively engage with their audience to keep their services or products relevant to the market. The internet is bringing relationships between companies and their consumers closer together. Since social media efforts are mostly instant, it allows companies access to information from a wide audience in a cheaper and faster way. The quicker information is received, the quicker companies can interpret and react on it.
Benefits of crowdsourcing don’t end at the business front. Connectivity through crowdsourcing allows consumers to share and collaborate knowledge with their peers as well. With the ability to communicate with potential and current consumers, information and answers can be relayed back quickly. This allows the consumers to get involved on their own volition.
In fact, many businesses are taking advantage of this type of opportunity by providing their own online platforms on their websites. However, it is imperative that the platform created has the user experience in mind. A good UI design, coupled with app design and development, increases the likeability of online interactions. If the social collaboration platform you choose is not easily accessible or has a confusing interface, ideas may not get shared effectively, and the crowd won’t come back.
Not only can you use outside crowds to collaborate on new ideas, but you can also tap into the collective insights of your own employees. Crowdsourcing platforms within your company promote communication growth and drive cultural change. Rather than the traditional one-on-one meeting environment, digital interactions encourage employees to weigh in on different topics and discussions. Leaders can push ideas and concepts forward while getting the input from the entire team. Platforms allow continuous collaboration across business units and transparency throughout the intire innovation process.
Following you find 3 tips how to boost your open innovation platform:
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