Ideate

You have progressed to the solution space: in this phase, you finally get to be creative and generate ideas! You know your users now and have gained a thorough understanding of the world they live in. Your personas are ready and look forward to innovative solutions. Let your creativity run wild and collect all ideas that you can think of – feasibility is not important yet. It is often a crazy idea that inspires others and eventually leads to amazing – and feasible – solutions.